The Washington Convention and Sports Authority (WCSA) introduced its state-of-the-art Oculus Digital Signage Network. The network is comprised of more than 140 digital displays and signs throughout the Walter E. Washington Convention Center that will provide customized updated information including daily event schedules and other event and building details, special production video for events, advertisements, sponsor and exhibitor content, broadcast television, internal video broadcasts, event video distribution and artistic content.
“There is very high demand for this type of product and our convention center has the infrastructure to take digital signage to the next level,” said Gregory A. O’Dell, president and CEO of the Washington Convention and Sports Authority. “In addition to the benefits for center visitors, this comprehensive digital sponsorship and way-finding system is a revenue generator for our customers who can develop their own content or work with their partners to deliver targeted information to attendees.”
Features of the digital signage include
- Compelling HD flat-panel displays
- Full motion graphics that display schedules of events and serve as navigational aids
- Flexible content updates in real-time
- Localized message distribution by segment and location
- Event TV; live event broadcasting that distributes footage of any event taking place at the Walter E. Washington Convention Center to displays throughout the building
The Microsoft 2010 Worldwide Partner Conference was the first customer in the building to use the new digital signage. Microsoft displayed exhibitor information and a schedule of events, while also sharing video content which included a Hall of Fame and company commercials.
“As the first to use the Convention Center’s digital signage network, we planned to take full advantage of its capabilities” said Microsoft’s Pam Salzer, senior marketing director. “The tech-savvy attendees of the Microsoft Worldwide Partner Conference benefited from the network’s ability to provide real-time updates, information on event schedules and location, as well as the rich video content that was displayed.”