Mash Media is preparing to host its first show aimed specifically at the outdoor event industry in September 2017, a move officials say will fill a gap in trade shows for that sector of the events industry. The event, dubbed the Festival & Outdoor Events Show, will be held at the Sandown Park Racecourse in London and will feature a trade show, education sessions, and networking opportunities for buyers and suppliers of products that facilitate large outdoor gatherings. Organizers say it will be a sister event to Mash Media’s Event Production Show, now in its 30th year.
Duncan Siegle, event director for the new show and publishing director at Mash Media, said the company, which also publishes Exhibition World, is committed to serving the outdoor segment of the events industry, but until now it has only done so as a sub-feature to its events show. “One of the gaps in our portfolio has been the chance to give our customers with outdoor products a chance to shine in the right environment, Siegle said. “The Festival & Outdoor Events Show provides a perfect complement to the Event Production Show, as both events now bracket the outdoor season.”