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UFI partners with GenieConnect to provide new mobile app experience

UFI, the Global Association of the Exhibition Industry, announced a partnership with UK-headquartered GenieConnect to develop mobile apps for future UFI events around the world. GenieConnect provides mobile event apps and attendee Web portals designed to improve the attendee experience and drive networking opportunities.

“We’re excited at the ease for developing business contacts that is afforded by the GenieConnect app and desktop portal,” said Paul Woodward, managing director, UFI. “Whether a member is using an iPhone, Android or desktop PC, this new service will facilitate connections among old UFI friends and new business contacts.”

The Web platform makes it easy for delegates to plan their agenda, contact other delegates and schedule meetings, and all actions and preferences sync directly to the mobile app. UFI members will have their first chance to put the app to work at the 80th UFI Congress to be held in Seoul in November.

“We are delighted to be partnering with UFI, to bring the benefits of our solution to the delegates at their events, both by providing an event app and Web portal for use at the 80th UFI Congress and also attending the Congress ourselves,” said Giles Welch, CEO, GenieConnect. “We are looking forward to a long-lasting partnership with UFI.”

The mobile apps and Web portals developed by GenieConnect are designed to meet the specific needs of event organizers, corporations and associations to support the participation of delegates at their events. The GenieConnect app will be employed over the course of the next year at UFI events in Bangalore, India; Doha, Qatar; and St. Petersburg, Russia.

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Posted in International, World
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