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UFI Open Seminar kick starts exhibition innovation

Bringing together more than 150 professionals from 26 countries, the UFI Open Seminar in Europe will focus on smart ideas for the 21st century exhibition business.

Hosted by ExpoForum in St. Petersburg, Russia, from June 30-July 2, the group will exchange ideas and information designed to develop new approaches to doing business in the exhibition sector. For those wondering how to kick-start innovation in their exhibition business, the 2014 UFI Open Seminar in Europe is the place to be.

UFI Managing Director Paul Woodward issued a challenge to those attending.

“I dare anyone coming to our 2014 Open Seminar in Europe to leave without at least a handful of exciting ideas to try out back home,” Woodward stated.

The Open Seminar in Europe program is varied, sharing the perspectives of industry specialists, exhibitors and business gurus on issues of shared interest to every exhibition organization. A look at mega trends in the exhibition business will be provided by Hervé Mathe, an expert for innovation in service industries. In a hands-on approach from Stefan Rummel, the Messe Munich “Strategy 2016” will provide some unique thinking on digital innovation management programs.

From an exhibitor’s perspective, Panasonic will describe how it uses exhibitions to create test platforms at tradeshows for new product feedback from attending customers. Other Open Seminar sessions will include the “ExCel London experience,” which provides an illustration of how to create a seamless customer experience before and after the tradeshow in the venue vicinity. Wrapping up the program, the Hong Kong Trade Development Council will present their unique, small-order zone concept, which provides affordable display options facilitating buyers’ product sourcing.

Seminar participants will then be put to the test during a workshop session, which will ask participants to creatively apply their newly acquired tools and concepts to a hands-on problem.

Industry experts will be able to share information and develop business opportunities at a variety of networking events allowing them to experience the splendors of this unique city of the north. UFI events are always appreciated for their exceptional networking environment and the 2014 Open Seminar in Europe dinner in the world-class Hermitage is certain to be one of the highlights of 2014.

UFI Open Seminars are held annually in Europe, the Middle East and Asia/Pacific regions. The purpose of these seminars is to encourage the exchange of knowledge and information among UFI Open Seminars are held annually in Europe, the Middle East and Asia/Pacific regions. The purpose of these seminars is to encourage the exchange of knowledge and information among professionals in the scope of international exhibition business cooperation. UFI Open Seminars are open to both UFI members and non-members.

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Posted in International, World
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