In recognition of the increasingly important marketing role played by digital devices, the global association for show organizers and fair ground owners — UFI organized this year’s Marketing Award competition to identify outstanding efforts and best practices in this field.
Taiwan External Trade Development Council (TAITRA) won the 2014 UFI Marketing Trophy for its total mobile marketing solution at COMPUTEX.
“We are extremely honored to receive the 2014 UFI Marketing Award — the ‘Oscar’ of the exhibition industry,” said Walter Yeh, executive vice president, TAITRA. “Our winning mobile marketing solution, Computex app, provides not only convenient but also up-to-date services to exhibitors and visitors making the tradeshow experience even more profitable for all.”
The COMPUTEX app provides visitors with a total solution package ranging from pre-registration and eDMoptions, transportation and exhibitor geo-localization information, NFC-based visitor data collection, and the creation of one-on-one business matchmaking opportunities.
“TAITRA’s mobile technology accompanies the COMPUTEX visitor and exhibitor throughout his tradeshow journey. While many of us are still experimenting with these exciting new opportunities, TAITRA has already integrated a mobile solution, which provides a wide array of information across the full range of mobile devices, “said Dr. Christian Glasmacher, marketing committee chair, UFI. “The close connection between the virtual and real worlds created for the exhibition visitor through the use of this unique mobile application convinced us that TAITRA was the winner. I congratulate TAITRA on this well-deserved achievement.”
The 2014 UFI Marketing Award will be presented to TAITRA before an audience of the world’s leaders in the exhibition industry at the 81st UFI Congress in Bogota, Colombia, from Oct. 29 – Nov. 1.
UFI was particularly pleased at the global participation in this year’s competition and applauds the entries of Marketing Award finalists: Reed Exhibitions Greater China, Zimbabwe International Trade Fair and Cape Town International Convention Centre. The annual marketing competition is open to UFI members and non-members. It attracted entries in all sectors of the exhibition industry from around the world.
Through its annual program of education, ICT, marketing, operations, sustainable development and art of the fair poster competitions, UFI recognizes notable achievements in the field of exhibitions.