Tradeshows and Displays, A Plum Grove Company, launched a new, more helpful, functional company website. The new design has an improved visual layout, which makes it easier for users to navigate. Also, the more responsive design enables it to display properly on desktops, tablets and mobile devices.
CEO Peter Lineal is enthusiastic. “In the weeks since the launch, organic traffic has doubled— businesspeople are getting answers to their trade show questions,” he stated.
“Exhibiting at tradeshows is complex and expensive. As a marketing activity that many businesses do only occasionally, there is a great need for information on exhibiting to lessen the costs and manage the complexity. Our goal is to help our clients to have the best possible trade show exhibiting experience.”
The new design features bold colors and graphics that are consistent with the corporate branding from the Plum Grove website (www.plumgroveprinters.com). Visitors will find more than 100 pages of well-organized, navigable content, including hundreds of photos and illustrations showing the many styles of trade show displays, from inexpensive banner stands to custom-designed/fabricated displays to striking rentals that make an exhibitor to stand out on the competitive exhibit floor.
The new www.tradeshowsanddisplays.com also features an informative blog containing approximately 150 posts featuring tradeshow hacks and information about promotional marketing. New posts are added regularly.
Lineal added, “As time passes, the website will become an increasingly better resource for clients and prospects. We will add products and information throughout the site on a regular basis going forward.”
To produce the new site, Plum Grove commissioned Proceed Innovative LLC, a full-service Internet marketing firm that creates and implements digital marketing strategies, such as Web analytics, site design, and SEO services.