The ICCA Best Marketing Award, established in 1997, recognizes the excellence and outstanding achievements of organizations in their effort to market their destination or product.
“The ICCA Best Marketing Award is about recognizing what ICCA is all about: Sharing best practices in marketing your destination, venue, event, product or service to international association meeting planners to win business. We are very happy to welcome The Meetings Show as a sponsor and to give them a global stage to market their tradeshow to the main meetings industry suppliers,” stated Martin Sirk, CEO, ICCA.
Steve Knight, event director of The Meetings Show commented, “Sponsorship of The Best Marketing Award is the perfect fit for The Meetings Show, and we are delighted to be working alongside ICCA on one of the key highlights of the ICCA Congress. We know that the most successful exhibitors are those that think beyond the three days of a tradeshow and consider it a part of their long-term marketing and sales strategies and by sponsoring this award we hope to encourage our exhibitors and ICCA members alike to be inspired and create those innovative marketing campaigns and enter to win the award.”
Registration for the ICCA BMA 2015 is open
The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. Entries can range from full scale campaigns and branding exercises to individual promotions and events.
Finalists present their Marketing campaigns at the annual ICCA Congress, this year taking place in Buenos Aires, Argentina, for which registration has just opened. The winner is chosen by judges and delegates on a 50:50 basis. The winner is announced at the Closing Ceremony of the ICCA Congress.
The marketing campaigns are evaluated on:
- Creativity and innovation.
- Quality of execution/professionalism in how the marketing was carried out.
- Achievement of ambitious, clearly defined targets and objectives.
- Return on Investment
- Quality and effectiveness of communication
More information about the ICCA Best Marketing Award can be found on http://bma.iccaworld.com.
More information about the 54th ICCA Congress 2015 can be found http://www.congress2015.iccaworld.com.