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The Inside Track wins a Buyer’s Choice Award at EXHIBITOR2011

At EXHIBITOR2011 in Las Vegas, held March 28 to 30, The Inside Track’s custom printed textured tradeshow flooring was honored for its durability, recyclability and variety of graphics and textures that can be printed on the floor.


“You can set heavy machinery on it and it won’t dent, which is something all exhibitors value,” said the Judges, based on the durability of the product. Other judges respected the way in which the flooring was printed upon. “It means your graphics will last,” they noted.

“This product is not like other printed floors on the market,” commented David Sterne, owner of The Inside Track. The custom printed textured flooring is constructed of the thickest wear layer in the industry and is available in Diamond Plate, Coin and a leather pattern.

The Inside Track starts with a clear product then the company applies a reverse print using the highest quality UV inks on the market. A sealant is applied on the back as a final step to protect the graphic. This process creates the most durable, long-lasting printed surface available. Before this process was developed, the only option was to use top surface printing for tradeshow booth flooring, which easily wears off.

This floor is a fully reusable and recyclable flooring product. “When the lifecycle of the custom printed textured flooring has come to an end, we will take the flooring back and have it re-ground and reused in new products,” said Sterne. “This is a truly eco-friendly, reusable flooring.”

The Inside Track developed this product to give exhibit designers and account managers a simple way to have custom flooring options for their projects. If someone needs a sidewalk, yellow brick road or water graphic for their booth design, they can produce it in widths up to 10-feet wide very quickly and at a low cost. 

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