May 1, 2024 2:20 PM
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Pat Friedlander

The Sustainability Mandate (Part 2)

by Pat Friedlander   This article has been split in two. The first half of this piece was published digitally here.  Flooring Alternatives “Currently, the

The Sustainability Mandate (Part 1)

by Pat Friedlander   The convention and tradeshow industry is among the largest waste producers, second only to the construction industry, generating 600,000 tons of

At ExhibitorLive: Attention Healthcare Exhibitors!

by Pat Friedlander, behalf of Healthcare Convention & Exhibitors Association Healthcare exhibitors attending ExhibitorLive in Nashville (February 25-28, 2024) will find targeted offerings at this

WHEN TAKING RISKS PAYS OFF

by Pat Friedlander   When Matt Andrews, Highmark’s senior vice president, and I sat down to talk about CONEXPO-CON/ AGG, he mentioned that he was

Tradeshow Strategies: Leads Are Not Enough

If You Don’t Collect and Append Meaningful Data to the Customer Profile, You Jeopardize Your Trade Show by Pat Friedlander Corporate exhibitors inevitably face the

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