Interest in EuroShop 2011, The Global Retail Trade Fair, is as high as ever: nine months before the start of the event, about 1,000 exhibitors from 46 countries have already registered. More than 753,000 square feet of net exhibit space in 15 halls has been reserved as of press time. The stand space allocation will begin this month. EuroShop 2011 will be held at the fairgrounds in Düsseldorf, Germany Feb. 26 through March 2.
“The current level of exhibitor registrations is almost equal to the registration status of EuroShop 2008 at the same point in time,” said Wilhelm Niedergöker, managing director of Messe Düsseldorf. “This is all the more positive since the situation in global retail is rather tense at the moment. Our talks with exhibitors and retail experts show that the position of EuroShop as a leading international trade fair for all investment needs in retail remains strong. Many exhibitors deliberately schedule their product innovations and portfolios according to the EuroShop dates.”
The trade fair will consist of four independent but connected exhibit segments: EuroConcept (shopfitting, store design, lighting, energy-saving refrigeration and air conditioning equipment, the EuroShop Designer Village and the EuroShop Retail Design Conference), EuroSales (visual merchandising, sales promotion and POS marketing), EuroCIS (information and security technology) and EuroExpo (stand construction, design and special events).
In addition, many special presentations at EuroShop 2011 will provide creative, innovative and informative inspiration for retail. The EuroShop Designer Village as a platform for architects and design studios will offer visitors ideas for the design of future stores and information on the latest trends. At the Point of Purchase Advertising International (POPAI) Village, European and international member companies of POPAI will present the complete range of point of purchase marketing. With the Eco-Park, EuroShop will devote a dedicated platform to the topic of sustainability for the first time. Especially in the lighting and refrigeration cabinets sector, substantial cost saving and a positive impact on the CO2 balance is possible through energy-efficient solutions.
Forums, first-class congresses and popular award presentations will also be part of EuroShop 2011.The Retail Design Conference of the EHI Retail Institute as a special event in the EuroConcept segment traditionally marks the beginning. The relevant highlight in the EuroCIS sector will be the presentation of the Retail Technology Awards Europe while the Global POPAI Conference will be held as part of the EuroSales segment. Furthermore, trade visitors can attend free forums during EuroShop 2011: the EuroShop Forum Architecture and Design, the POPAI Forum and the EuroCIS Forum. All congresses and forums will be held in German and English.
For further information on visiting or exhibiting at EuroShop 2011, visit the Web site at http://www.mdna.com.