Slovenian Convention Bureau retained Ireland-based meetings and events consultancy SoolNua to advise the destination marketing organization over the next 12 months on strategy and marketing for the meetings, incentives, conferences and events (MICE) sector.
“After a decade of promoting and positioning Slovenia as a MICE destination, it is time to go into a higher gear. We want SoolNua to take us to the next level. SoolNua Owners Patrick Delaney and Pádraic Gilligan have immense industry experience and can help us drive forward with a compelling, engaging story of Slovenia as a MICE destination,” said Miha Kovačič, director, Slovenian Convention Bureau.
The Slovenian Convention Bureau was established by the industry in 2004 to develop, position and promote the Slovenian meetings industry in the international market place and to represent the voice of the industry to the National Government. The Slovenian Convention Bureau is also the organizer of of Conventa, a tradeshow and exhibition that showcases the “New Europe” to international meetings and events planners.
“We started as a DMC in Ireland, and from the outset, realized our first challenge was to build destination awareness. Slovenia has made great strides as a MICE destination but remains a shy, hidden gem. It needs to amplify its voice and tell its wonderful story with confidence and conviction. We are truly privileged to play a part in bringing this about,” said Patrick Delaney, managing partner, SoolNua.
SoolNua works with destinations, hotels and venues on MICE related matters including strategy, marketing and training. Delaney and Gilligan are former directors of MCI and the founders of Ovation Global DMC.
“During our recent trips to Slovenia, we’ve been impressed by the quality of the MICE product. Slovenia may be small country, but it offers extraordinary variety from city to countryside and mountain to maritime. Most of all there’s a palpable energy about the place, an easy friendliness in its people, a sense of welcome, a can-do attitude. As MICE buyers look increasingly for experiential authenticity, Slovenia is destined to emerge strongly,” added Gilligan.