Showcare and Laser Registration unite

Showcare Event Solutions Inc., owner of both Showcare and Laser Registration, announced it will unite and rebrand as Showcare Event Solutions (SES) to celebrate the successful conclusion of the integration process between the two organizations which began in late 2006.

The unveiling of the organization will provide a refreshed corporate identity and a unified approach to marketing, and the sales and delivery of solutions and services that will be offered to a variety of markets associated with the event industry.

The external and internal rebranding of SES is expected to be concluded in approximately 90 days, underscoring the company commitment to efficiently finalizing this significant stage of the integration process.

“With the integration completed, SES will service more than 300 events annually across North America and internationally, which will firmly establish us as a leading integrated event registration and housing provider,” said Martin d’Amours, president, SES. “Under a single brand, the company can focus heavily on the constant innovation of our core product groups and we will continue to deliver the best-in-class service and support that our customers have become accustomed to.”

The unified approach to the market will provide customers and prospective customers with an array of products that can be provided either individually or integrated, bringing a new meaning to one-stop shop for event data solutions.

“When we formally launched this process, everyone in the organization understood the scale of the challenge involved in integrating two of the largest event registration and housing providers, so that one plus one clearly equals more than two” said d’Amours. “As this announcement demonstrates, we have overcome those challenges and are extremely excited about what the future holds.”

Changes will be transparent to clients, with the same great teams delivering the services; however, multiple synergies will be gained by providing a common set of services, solutions, process, and value which will benefit all customers.

“The unveiling of our new corporate identity will take place over the coming weeks and it will reflect the successful streamlining of our operations, the capturing of new synergies and the establishment of a common set of values,” said d’Amours. “I am very grateful to the entire staff of both Laser Registration and Showcare, for their commitment to this important process, and for the continued support of our many customers.”