March 28, 2024 3:00 PM
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Sho-Link Inc. Announces Rob West Sr. Dir. of Field Operations and Michael Burlile New Orlando City Mgr.

Rob WestMichael BurlileSho-Link Incorporated, a premier installation and dismantle service company, names Rob West (photo left) as senior director of field operations.

West currently is responsible for all direct city management for Sho-Link and reports directly to Scott Rudel, president, Sho-Link. West is responsible for the development and implementation of Sho-Link’s show floor service standards, monitoring the financial performance of the cities, and oversees training initiatives for the Sho-Link safety program.

“With Rob’s experience as a city manager, he is very in tune with the dynamics and challenges of daily operations. His commitment to strong leadership will strengthen our company,” states Rudel.

West started his career in the tradeshow industry as a union carpenter in 1995 with West Displays and Sho-Link, Inc. He relocated to Orlando where he worked initially as a lead man. West was quickly promoted to assistant city manager, and within the same year he was elevated to city manager.  In 2006, he was promoted to regional manager for Sho-Link and returned to Chicago. His responsibilities as regional manager included overseeing the city managers in Sho-Link’s direct service locations.

Also, Sho-Link Orlando is proud to announce that Michael Burlile (photo above right) has accepted the position of Orlando city manager.

Burlile started his career in I & D in 1998 with Czarnowski in Las Vegas. Over the years he has had the opportunity to work in many roles with some of the large general contractor companies. He worked for Exposition Productions for more than a decade. Burlile’s experience also includes the position of city manager and then regional manager for one of Sho-Link’s affiliates. His connections made while working in Las Vegas introduced him to Sho-Link and the rest is history. Burlile stated, “I am excited to be a part of the Sho-Link team and strongly believe in the core values of the Sho-Link vision.”

“Michael brings a high level of managerial experience and fresh enthusiasm to our Orlando team,” states Paul Raffanti, special project manager. “Michael stresses the importance of providing the highest possible level of customer service and further developing  a high quality and enthusiastic labor force.”

Established as a cooperative in 1993 by an elite group of national exhibit houses, Sho-Link is a nationwide high quality I&D supplier with competent and experienced labor providing consistent service and know-how. Our focus is on managing the unexpected as a true partner in the many diversified fields of installation and dismantle that include tradeshows, museums, corporate environments, private events and retail installations.  For more information about Sho-Link, visit www.sho-link.com or call (847) 735-0640.

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