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Sarawak boosts marketing efforts in Australia with new hire

Sarawak Convention Bureau (SCB), which aims to bring the state to the forefront as a competitive destination for international meetings, appointed an Australian representative for Sarawak, Malaysia.

Dr. Caroline Hong is a well-known business leader and experienced business events ambassador for various international and Australian organizations and associations.

ECN 072014_POM_Sarawak_SCB, Dr. Caroline Hong“We are delighted to have Dr. Caroline, an experienced and passionate business event professional, on board the Sarawak team. Her vast network and background will complement our current efforts in Australia in building awareness and improving our services to Australian-based meeting planners,” commented Mike Cannon, managing director, SCB. “What’s more, Dr. Caroline’s ability to grow organizations as a highly successful strategic leader will certainly help us to position Sarawak as a viable destination for the Australian market; a destination that combines modern infrastructure with a wonderful sense of adventure.”

Together, with Anedia Kahar, SCB’s business development manager in-charge of the Australian market based in Kuching, Malaysia, Hong will assist with business development, sales promotions, media relations and marketing programs in the Australia and New Zealand convention and incentive markets. She will provide market support for future meeting and incentive planners considering Sarawak for their upcoming events.

“I am very excited to represent Sarawak Convention Bureau in realizing its full potential as a globally competitive business events destination with a strong CSR [Corporate Social Responsibility] appeal,” said Hong.  “My experience in Sarawak has provided a personal soul-enriching experience, and I hope to use that in pushing the Bureau’s sales and marketing efforts even further.”

Hong made a number of successful transitions from clinician dental surgery to dental health service director, associations CEO (Health & Business), several Australia & Asia business boards and business events.

Her work for the homeless at the annual Vinnie’s CEO Sleep out — where CEOs from around Australia experience for one night what it’s like to be without a roof over their heads — is indicative of her fine and giving spirit. 2014 marks the fifth year of Hong’s participation.

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Posted in People, People on the Move
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