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SalesForce.com partners with Attend.com’s event management software

Allowing for new ways of capturing customer relationship data, Attend.com’s event management software has been integrated into SalesForce.com and The Raiser’s Edge from Blackbaud.

Salesforce.com provides customer relationship management software that enables organizations to sell, service, and market to prospects and customers. The Raiser’s Edge is a fundraising system for non-profits used by over 13,000 organizations worldwide.

The new integration enables businesses and non-profits to seamlessly capture attendee information at an event and use this data to develop ongoing relationships with prospects, partners, customers and donors.

John Donnelly III, chief revenue officer, Attend.com, stated their strategy for large nonprofits and enterprises is integrating with leading CRM systems.

“Enterprises and non-profits are using our robust online event management system to plan, produce and improve events that drive their sales and success,” said Donnelly.

For more information, visit attend.com.

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