Riverview Systems Group Inc., a leading full-service corporate event production company, partnered with satis&fy LLC, a leading European production company, to install an LED sphere/digital-art display at the flagship Niketown store in New York City.
“We’re very pleased that satis&fy asked Riverview to assist with this challenging and rewarding opportunity on behalf of one of the world’s most iconic brands,” added Derek Ytreeide, technical specialist, Riverview.
The three-week exhibit was designed to highlight Nike’s new “Tech” line of sportswear. Based on satis&fy’s pre-production direction and working closely with content creator Aspect Unlimited, the Riverview installation team was tasked to bring the technically intricate creative concept to life
“Riverview’s close collaboration with satis&fy LLC technical director, Cade Moore, and satis&fy LLC project lead Christoph Grobe, allowed us to leverage our creative and technical capabilities to produce a smart and efficient installation solution that really stopped shoppers in their tracks,” said Chris Krivens, senior project manager, Riverview.
The installation involved two large window displays and one large atrium display, and featured 170, 14’ long strands of pulsating, morphing Pixel360 LED lights from VividRGB, which generated tremendous attention and excitement for the new clothing collection both inside and outside the store.