Nearly $5 billion in economic activity have funneled into the Toronto metropolitan area over the past 27 years due to events held at the Metro Toronto Convention Center (MTCC), a new report says.
“Over our 27 year history, the MTCC has hosted some of the most prestigious meetings
and events in the world, which have contributed more than $4.7 billion in direct-spending economic impact to the community and introduced many thousands of people and organizations to our destination,” said Barry Smith, president and CEO, MTCC.
Conventions, like the recent Microsoft Worldwide Partner Conference held at the MTCC, attract attendees and organizations from around the world to experience the city and all it has to offer. Not only do the attendees spend while visiting, but the event organizers and exhibitors invest financially to deliver a successful event. Hotels, restaurants and bars are directly affected by the financial impact of these conventions and tradeshows. In addition, other companies such as transportation services, tour operators, attractions, special event venues, theatres and retail outlets all benefit from these events.
After completing a record-setting 2011-2012 financial year, it has been confirmed that in this year alone conventions and trade shows held at the MTCC have generated a direct-spending economic impact of $523.7 million dollars to the community. This influx of funds into Toronto translates into 6,000 jobs, and the total taxes generated are estimated to be $177.5 million dollars, according to MTCC officials.
In addition, there are hundreds of smaller corporate meetings and special events which also take place at the MTCC that are not included in these calculations. Conventions and tradeshows also have the added benefit of bringing thought leaders in their respective fields to Toronto, providing local business and institutions with an opportunity to learn about the advancements in their industry.
The MTCC is Canada’s top convention and tradeshow facility. Since its opening in 1984, the MTCC has hosted approximately 15,000 events and entertained more than 40 million guests.