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Pure Detroit in Cobo Center to Offer Detroit Culture to Visitors from Around the World

The Cobo Center, 1 Washington Blvd., Detroit.

Pure Detroit, a new retail store on the first floor of the Cobo Center (pictured right), opened on Jan. 13 offering a full range of Detroit-centric products.

“A Pure Detroit shop on the Cobo Center concourse, open for all events, will connect visitors from all over the world to the culture and hospitality of Detroit,” says Claude Molinari, general manager of Cobo Center. “It is another big step in making our customers feel that Cobo is ‘Centered Around You,’ and immersing them in our mission to deliver outstanding event experiences.”

Pure Detroit, which is celebrating nearly 20 years as an original local culture and authentic Detroit apparel shop, has five additional brick-&-mortar shops, each located in landmark Detroit buildings.

“Cobo Center has an extraordinary legacy as a gathering place,” says Kevin Borsay, Pure Detroit partner. “Pure Detroit is excited to share on-the-ground engagement, focused on Detroit culture with worldwide and regional visitors.”

Pure Detroit commissioned local artists to incorporate their work in the shop’s new design, including WC Bevan, who designed a new mural on the back wall of the Cobo Center store and on the store’s awning. 

Pure Detroit is celebrating 19 years as the original local culture and authentic Detroit apparel shop. Since 1998, Pure Detroit has continually reinvested in street level brick-&-mortar businesses in the city of Detroit via retail, coffee shops and more. In addition, Pure Detroit has enhanced the cultural cache of the city along the way through one-of-a-kind events, projects and initiatives. Its brick-&-mortar shops are located in the some of the most architecturally significant landmarks in the city including the Fisher Building, Guardian Building, GM Ren Cen, Belle Isle Aquarium Island Outpost, Midtown’s historic Strathmore and now Cobo Center. For more, info visit www.puredetroit.com.

The Cobo Center, with 723,000 square feet of exhibit space, boasts one of the largest contiguous exhibit floor spaces in North America and is the 17th largest convention center in the country. For more info, visit www.cobocenter.com.

SMG was founded in 1977 and provides management services to 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening service. For more info, visit www.smgworld.com.

Detroit Regional Convention Facility Authority had operational control of Cobo Center transferred to it in 2009, under a collaborative agreement by the Michigan State Legislature, the city of Detroit, and Wayne, Oakland and Macomb counties. Each of these entities has an appointed member on the DRCFA Board. Larry Alexander is chairman of the board as the member appointed by the governor of Michigan. For more info, visit www.drcfa.org.

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Posted in Midwest News, World
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