Puerto Vallarta, one of Mexico’s premier business travel destinations, restructured its Convention and Visitors Bureau (CVB) in an effort to increase outreach, assistance and promotion of the destination through meetings, incentive travel and conference markets.
The entity will be headed by Executive Director Miguel Andres Hernandez, who served as president of Puerto Vallarta’s Hotel Association Tourism Board from 2010 to 2012, and GM of Puerto Vallarta’s Garza Blanca Preserve, Resort & Spa from 2009 to 2012.
Promoting tourism development in the region, the CVB will act as a liaison between international and local businesses and governments to facilitate and attract international meetings, conferences, events and incentive travel to the city.
Part of its promotions and a public relations campaign, the Puerto Vallarta Tourism Board is promoting the city’s infrastructure in the business travel market. As a result, Puerto Vallarta is in alliance with the Mexico Tourism Board, participating in conferences and events such as AIBTM, IMEX and MPI in 2013 and 2014, and this year becoming an MPI Preferred Partner in April.
Taking these initiatives further, the CVB will provide meeting planners a direct contact to work with when bringing events and programs to Puerto Vallarta. Hernandez and his team will be able to offer presentations on the destination’s infrastructure and offerings, support and answer RFP’s, provide welcoming collateral and assist in obtaining permits within the city and support from local, State and Federal governments for bigger conferences or events.
This year the destination will once again be holding Vallarta Meetings, Puerto Vallarta’s special educational trip for U.S. and Canadian meeting planners from Nov. 10-15.
Located on Mexico’s Pacific Coast in the state of Jalisco, Puerto Vallarta has grown to be a world-class destination. At its center, it still remains a charming Mexican pueblo with colonial architecture and cobblestone streets.
The city of Puerto Vallarta started a series of remodeling projects six years ago, and in the past two years has re-opened its iconic Malecon, or boardwalk. In the past six months, Hotel One and Holiday Inn Express opened, adding over 200 rooms within less than 10 minutes from Puerto Vallarta International Convention Center, airport (PVR) and downtown.
By the end of 2015, three other hotels are scheduled to open – Hyatt Ziva and Hotel Mousai in the Mismaloya area and the Altamar in the Romantic Zone. In addition, the Puerto Vallarta Fiesta Americana will be converting to an All-Inclusive in October.
Additional information on Puerto Vallarta is available at www.visitpuertovallarta.com.