During the Large Show Roundtable, professionals from the largest exhibitions in the nation will learn more about attracting high-caliber attendees through the use of personalized marketing efforts in Washington, D.C. on Aug. 21.
Event marketing professionals Shauna Peters, account strategist, and Kimberly “KC” Coerr, vip program manager. mdg, will lead the discussion “Because One Size Doesn’t Fit All: Integrating a Personalized Marketing Program into Your Next Trade Show Campaign.”
Peters and Coerr will provide strategies and tactics for successfully retaining attendees, growing an audience and attracting high-caliber buyers through a personalized attendee sales approach.
From hiring and building the right attendee relations team to setting measurable objectives, identifying partners, building lists and measuring results, LSR attendees will get at least five innovative ideas for developing a personalized marketing approach for large shows.
“Over its 38 year history, mdg has achieved remarkable success in all aspects of attendance building for a growing number of event producers,” said Sam Lippman, president, Lippman Connects; producer, the Large Show Roundtable. “Shauna and KC will share case studies and best and next practices that address the growing trend towards a more personalized approach to audience acquisition.”
The Large Show Roundtable is held three times a year and is open only to professionals who have executive, marketing, sales or programing responsibility for an event with 125,000 or more net square feet of exhibition space.