The Professional Convention Management Association (PCMA) announced that Travel Spike, LLC, a recognized leader in digital marketing and technology, has been named as PCMA’s official digital agency of record and will assist in developing and executing a comprehensive digital strategy that will further reinforce PCMA’s position in the meetings industry as the leader in providing high quality education, innovative resources, and networking opportunities.
Through the new communications partnership Travel Spike will focus on key strategic digital initiatives designed to keep PCMA at the forefront of the industry by incorporating the latest trends and technologies. Among the initiatives will be enhancements to the PCMA.org web site that will create a deeper and richer user experience for both members and visitors that will not only showcase PCMA’s signature education and resources, but will also provide new and innovative advertising, and promotional opportunities for PCMA Partners and Advertisers.
“PCMA is committed to providing members and attendees with the most valuable content and the latest tools and technologies to maximize their experience within the PCMA online community,” said Kati Quigley. PCMA chairman. “In the months ahead, PCMA will be working closely with Travel Spike to execute a comprehensive, digital strategy that will include enhancements to our web site, PCMA.org and all of our electronic communications. We will be paying special close attention to social media where we feel we can add something unique and valuable to the industry. This we believe will really deepen all of our relationships. We invite PCMA members and the industry at large to share your feedback both before and after we launch our new online features.”
“We are truly excited to work along side an organization that has an incredibly strong track record of making positive and lasting effects on their industry,” said Howard Koval, executive vice president, Travel Spike. “Since it’s beginning, PCMA has been successful at establishing itself as the industry resource for the best education and networking. Now, we will be working closely together to advance the cause of PCMA through leveraging the digital channel and social media to more effectively connect with and serve their constituents.”
In addition to web site enhancements, Travel Spike will also provide their expertise in the areas of online content development, sponsorship and partnership development, and new digital product development to PCMA as part of the association’s ongoing commitment to serve its large community of meeting professionals who rely on PCMA as their primary source of industry news, information and networking.
|People on the Move|