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Passkey’s GroupMAX ME automates hotel booking

Processing 18,365 hotel reservations across 46 various hotel properties for a single event sounds like a daunting task. But meeting management companies that routinely deal with events of this size know the complexity of the process and the amount of work it takes to manage it.

Fortunately for Convention Housing Partners (CHP), instead of having to “bootstrap it” to save costs on their first huge assignment and undertake the risk of costly reputation-damaging mistakes, the meeting management enlisted the help of Passkey’s GroupMAX ME online booking technology from day one.

GroupMAX ME’s ability to automate the complex and time-consuming hotel booking process for events and to electronically deliver hotel reservations to nearly every major hotel system in a PCI-compliant manner allowed CHP to remain focused on providing client services and delivering an experience for their events and meeting planners.

“GroupMAX ME allowed us to go to market with the industry’s leading technology without becoming a technology company,” said Larry Hooper, managing director for Convention Housing Partners. “We are a high-touch, customer-service focused company dedicated to delighting our clients and their customers. We can leverage our knowledge of convention housing to provide a great experience for our clients and their customers, knowing full well that GroupMAX ME will deliver on the technology front.”

Convention Housing Partners selected GroupMAX ME with its key functionality in mind: the ability to manage events and transmit reservations to hotels in a PCI-compliant manner. For event organizers, the technology is particularly valuable in that it automates several time-consuming processes in an online environment with advanced functionality. GroupMAX ME’s rooming list toolset lets event organizers import hotel room lists to a secure web location, as well as manage last-minute modifications with ease.

In addition to automating the manual housing process, GroupMAX ME strengthens CHP’s perpetual pre- and post-event audit process with access to live dashboards and reporting features that help improve group demand forecasting and the fulfillment of contracted room blocks.

“Our goal is to deliver innovations that create efficiencies for companies like Convention Housing Partners,” said Greg Pesik, president and CEO of Passkey. “Case in point is our latest innovation, GroupMAX ME, which was designed to raise the efficiency and profitability of our clients and their clients.”

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