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NPD DisplaySearch: Global public display market to rebound in 2014

After a year of flat growth in 2013, the global public display market is expected to rebound next year and grow 19 percent year-over-year (Y/Y) as global economic conditions improve, emerging markets increase public display investments and prices continue to fall.

Also helping to foster growth, according to the latest NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report, several major global events and large projects will rely heavily on public displays.

The public display market in Europe, the Middle East, and Africa (EMEA) is projected to grow 22 percent in 2014, due in large part by the Winter Olympics in Russia and the Fatih Project of interactive classroom whiteboards in Turkey. The World Cup in Brazil this summer will spark 41 percent growth in Latin America. Global average selling prices (ASPs) will fall 8 percent in 2014, with ASPs for certain display sizes declining as much as 15 percent.

NPD DisplaySearch_Worldwide flat panel public display shipments and forecast (440x278)“The market appears to be on the verge of breaking out of the holding pattern it has been in for the last two years,” said Todd Fender, senior analyst of professional and commercial displays at NPD DisplaySearch. “Recent positive regional trends and brand growth in 2013 is expected to continue over the next several years.”

China continued to see impressive year-over-year growth of 40 percent in public display shipments, though the EMEA region is still the largest market. Samsung is the market share leader, shipping more than a quarter of all LCD public displays globally. Over the last several quarters, Samsung has steadily pulled farther ahead of its competitors.

Additionally, display prices have continued to fall due to panel manufacturers optimizing their fabrication plants by adopting a variety of new LCD sizes. TV panel manufacturers have also driven prices down in order to grow consumer volumes, resulting in lower average selling prices.

“Larger displays are becoming more readily available and more affordable,” Fender added. “Together, these factors may put pressure on unit growth as sales of some of these larger displays will cannibalize shipments of smaller screens used in video wall installations; however, at current price points, any loss in volume will be made up by higher overall revenues and profits.”

The NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report analyzes historical shipments, revenues, and forecast projections to provide an accurate, detailed view of the public display market.

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