Following a grant from the regional tourism partnership – Capital Region Tourism – the local authorities of Newport, Monmouthshire and Torfaen have joined forces to generate additional tourism revenue for the region.
The new initiative will be showcased for the first time at The Meetings Show 2014 on Stand E41.
“Business Tourism is an extremely important part of our economy, supporting thousands of jobs, and we’d like to grow this significantly, said Lynne Richards, Newport City Council. “In particular, through increased awareness of our experience and credibility within the industry, we hope to drive more business events to the area.”
Frequently hosting a range of international conferences, such as the European Summit, the NATO conference will be held in September, the largest gathering of international leaders the UK has ever hosted.
Major sporting events, such as The Ryder Cup, the World Paralympic Games and, in 2014, the British On Road Cycling championship, all demonstrate the versatility of an area that combines modern architecture with history, cutting edge city venues and breath-taking scenery.
Through the partnership, the destinations and core venue and hotel partners will develop a new brand, undertake a comprehensive public relations program and launch a new website promoting what the South East Wales region has to offer, as well as free advisory service.