To increase market share and attract exhibitions to Malaysia, the Malaysia Convention & Exhibition Bureau (MyCEB), the country’s official tourism promotion agency, conducted its second exhibition dialogue. This dialogue session follows a series of similar events targeted to associations and destination management companies.
The event was attended by a selection of MyCEB’s industry partners, consisting of venue suppliers and professional exhibition organizers. The session is a clear indication of the growing facilities that Malaysia can offer to the worldwide exhibition industry as it featured four presentations designed to inform organizers of updates in the exhibition industry in Malaysia.
“Organizing such industry seminars is vital for developing and highlighting the importance of our industry and aligning business events services to both local and global clients,” said Ho Yoke Ping, general manager of sales and marketing, MyCEB. “Malaysia is looking forward to welcoming more major exhibitions to the country as the business events industry expands. MyCEB hopes to approach more industry players to organize and bring in new exhibitions.”
The events support program for exhibition industry partners includes assistance in exhibition planning, event marketing and on-site support. Industry partners are also invited to attend regular education seminars and networking sessions. MyCEB conducts approximately four education seminars annually.