In tandem with the rapid growth of Malaysia’s business tourism sector, the Malaysia Convention & Exhibition Bureau (MyCEB) has carved another milestone with the opening of its representative offices in China. Travel Link Marketing (TLM) has been appointed as the MyCEB’s representative in China with offices in three of the largest cities in China: Beijing, Shanghai and Guangzhou.
“This advancement into China, one of the largest economies in the world, is in line with Malaysia’s growing business-events industry,” said Zulkefli Sharif, CEO, MyCEB. We look forward to working with TLM in this endeavor, which will be representing the MyCEB. We are confident that this partnership will further assist the MyCEB in our mission to position Malaysia as Asia’s business-events hub.”
TLM, an established marketing company, also is planning to open a new office in Chengdu. With a strong local Chinese team who truly understands the goals and objectives of MyCEB, TLM possesses the full capacity and expertise of developing leads and providing extensive contact networks with the country’s business-events stakeholders.
The appointment follows the MyCEB’s strategic plan for the business-events industry’s expansion into China, solely focusing on the greater China region. The appointment of TLM by MyCEB is timed to assist the national bureau’s endeavor in supporting Tourism Malaysia’s Visit Malaysia Year 2014.
The MyCEB was established in 2009 by the Ministry of Tourism & Culture, Malaysia, to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organization, the MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. The MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association and to grow business tourism arrivals to Malaysia.
In November 2011, the MyCEB unveiled its business events tagline, “Malaysia – Asia’s Business Events Hub,” which encompasses its aim to communicate Malaysia’s proposition as a gateway to Asia for meetings.