Tom Bowman, green business consultant and author, will be conducting a half-day workshop at EXHIBITOR 2014.
The “How to Tackle Green” workshop provides tradeshow managers and event coordinators with the tools to develop and implement money-saving, sustainable programs.
By using Bowman’s original research, participants will learn how to perform a cost-benefit analysis that allows them to prioritize green decisions to maximize both green impact and return on investment.
“My work focuses on understanding the commonalities in this very diverse industry and delivering simple, cost-effective solutions that any tradeshow or event marketing manager can implement,” said Bowman. “I am providing the science-based knowledge and outlining the first practical steps so that industry leaders who want to go green will be confident in the effectiveness of their actions.”
Sustainability gains in the exhibit industry will have a significant impact on reducing the nation’s greenhouse gas emissions, according to Bowman. A 2012 Convention Industry Council report estimates the size of the U.S. meetings industry at $907 billion, or 5.6 percent, of the national GDP.
Bowman writes a monthly “Ask Mr. Green” column for EXHIBITOR Online and is chairman of the Exhibit Designer and Producers Association’s (EDPA) Sustainable Exhibit Leadership Committee.