An ever-greater number of preregistered attendees are checking in at tradeshows and conferences with their smartphones and tablets, according to Ivan Lazarev, president and CEO, ITN International.
“We’re spotting the trend among attendees everywhere. For example, more than one-fourth of the 45,000 pre-registrants for IBC 2012 presented their confirmation codes on their mobile devices when they checked in at the show,” said Lazarev. “The increase in attendees’ use of mobile devices we saw this year at IBC check-in was substantial, but no surprise when you think how important mobile devices have become to business travelers.”
Serving the media and entertainment industry, IBC 2012 took place Sept. 7-11 in Amsterdam.
IBC pre-registrants had received their confirmation codes via email. At the onsite check-in counters, they had the option to present the codes on printouts or mobile devices. Helpers at the counters used bar-code readers to scan the codes and issue badges, a two-step process that took seven seconds to complete for each attendee. More than one in four attendees used a smartphone or tablet computer.
“Every show manager wants to provide his or her attendees a great experience when they check in onsite,” says Lazarev. “In the near future, the definition of ‘great’ will have to include the option to allow attendees to use their mobile devices.”
Bethesda, Maryland-based ITN International serves corporate event producers, tradeshow managers and exhibitors by providing cloud-based event- and lead-management applications and analytics. Data driving those applications and analytics are captured by a suite of mobile apps that use near-field communication, a form of short-range wireless that connects the physical and digital worlds through touch. ITN International also provides process improvement consulting. The company maintains operations in Canada, China, France, the United Kingdom and the United States.