Multi Image Group (MIG), an internationally recognized South Florida corporate communications agency, won the Best Small Island Booth Award at the 2015 National Automobile Dealers Association Convention & Expo (NADA), held Jan. 22-25 at Moscone Center in San Francisco.
The award-winning implementation of technological enhancements for DealerSocket, the creators of the automotive industry’s most comprehensive informational technology solutions, transformed the booth. Through innovative use of touchscreen and experiential technology, DealerSocket attracted audiences and kept them continuously engaged.
DealerSocket Director of Marketing Brandon Piersant commented on how the booth was consistently at high capacity with no low points throughout the event.
“Partnering with DealerSocket is thrilling for MIG because our solutions help them achieve their organizational goals through our live event and creative technology capabilities,” said Victoria Mallow, national accounts executive, MIG.
The NADA Convention & Expo attracts as many as 23,000 attendees and over 5,500 exhibitors. MIG Creative Director Jeffrey Poe, who specializes in tradeshows and live events, knew he and the creative and technical teams had to come up with some truly attention grabbing solutions.
“The Moscone Center is huge,” said Poe, “We wanted to make DealerSocket a focal point from nearly anywhere in the convention center, so we put some large screens high into the air with enticing messages. Once we got [the attendees’] attention and drew them into the booth, we then involved them with some fun interactive displays that showcased DealerSocket’s wide range of products and services.”
Last year, MIG also won Best Medium Island Booth at the same show for TD Bank. 2014 was the first year in NADA awarded the best booth designs.
“Best of show for two years in a row – it just shows that our team takes our client’s challenges seriously and we work hard to deliver beyond expectations. We couldn’t be more proud,” shared Robert Sclafani, co-owner, MIG.