MG Design has named a new vice president of new business development. This employee has been a part of the MG Design team since May 2007.
Sina Hanson’s mission is to build a best-in-class new business development team, working to pair dynamic companies looking for best-in-class marketing support with the right team of people at MG Design. Working together with Kristin Castelli, vice president of sales, Hanson will establish strong standards and metrics for continued MG Design growth.
Hanson began at MG Design as an account executive in the San Francisco office.
“Sina has demonstrated her ability to match MG Design with best-in-class companies looking for a new experiential marketing firm,” said John Patten, president, MG Design. “She is an advocate for our clients, keeping consistent communication and building strong relationships from the time she makes her first introduction through to pairing a client with an Account Executive and seeing their exhibit program come to life.”
Leading the sales team, Castelli and Hanson will grow the team to service the increase in MG Design’s client base. Hanson will focus on leveraging technology to assist the team in efficiencies, automation and best practices.