To help raise funds for pediatric cancer research, MC² again hosted an Alex’s Lemonade Stand during the 2010 Healthcare Convention and Exhibitors Association (HCEA) annual meeting on June 26-29; New Orleans, LA, located at booth #404. MC² provided free lemonade and made a donation on behalf of each visitor to its booth during the show.
MC²’s lemonade event is part of a fundraising effort that grew out of Alexandra “Alex” Scott’s front yard lemonade stand. Dedicated volunteers now host thousands of Alex’s Lemonade Stands across the country. Alex’s Lemonade Stand Foundation has raised more than $30 million for childhood cancer research.
“Fundamentally, Alex’s Lemonade Stand Foundation is about building something that unites families and their communities to work towards a common goal and make a difference. These are the core values that drive how MC² engages with our customers, employees and within our local communities,” said Scott Williams, division president of MC² Chicago. “We are pleased to support Alex’s Lemonade Stand and to help in the fight against childhood cancer.”
MC² designed and built its booth around a bright yellow Alex’s Lemonade Stand. A mural of blue skies, green trees and a white picket fence expands across a 20 feet back wall constructed from components of MC²’s EcoFlex Exhibit System, a flexible, environmentally-friendly rental solution for customized exhibits. To support the theme “Do Good Work,” a pre-show mailer invited attendees to visit MC²’s booth and share their good works by writing on a tag the color and shape of a lemon and attaching it to a tree in the exhibit. The hope was that Alex’s Lemonade tree will be filled with “good works” by the close of the show.