MC2 (“MC-Squared”), a leading event marketing and production partner, released a report addressing the challenges of the ongoing rivalry between sales and marketing and why content marketing is imperative to the sales process.
Companies with a strong sales and marketing alignment achieve a 20 percent annual growth in revenue (Source: Hubspot.com). Yet, the two functions are often at odds with one another.
The report, “Sales vs. Marketing: Who’s Got the Lead?”, discusses the deeply rooted rivalry between sales and marketing; how the selling landscape has evolved; and what the two functions must do to succeed. The paper suggests management’s goals can be enhanced by a supportive, cooperative relationship between sales and marketing teams.
“A finely honed sales and marketing partnership is critical in live, make-or-break selling environments. As the CMO of an event marketing company, I’ve personally seen the rivalry between the two functions play out at face-to-face events,” said Rob Murphy, chief marketing officer, MC2. “It’s noteworthy because tradeshows provide such strong ROI and unique opportunities to reach engaged prospects. I believe the ideas outlined in this paper can make a difference on and off the tradeshow floor.”
Sales opportunities can be compromised if sales and marketing are at odds. According to research, “[B]uyers have changed the rules. Companies that haven’t made the shift to persuasive marketing risk elimination before the sales people have a chance to do their job.” Therefore, it is critical sales and marketing work together to turn prospects into leads and, ultimately, customers.
Taking advantage of “what sales can learn from marketing” and “what marketing can learn from sales,” as outlined in the report, can develop the ultimate revenue-generating team.
To download the report, visit http://www.mc-2.com/resources/white-paper-sales-v-marketing/.