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Maximizing tradeshow ROI to be addressed during MarketingProfs’ annual B2B Forum

To address tradeshow challenges for business-to-business marketers, MC2’s Rob Murphy and Constellation Communications Corp.’s Ed Jones will give a joint presentation entitled, “Getting the Most Out of Your Tradeshow Investment,” during MarketingProfs’ sixth-annual B2B Forum, which will be held in Boston from Oct. 3 through Oct. 5.


b2b_forum_bostonDuring the 75-minute presentation, Murphy and Jones will break down what marketers need to do before, during and after a tradeshow in order to generate highly qualified leads and to maximize a solid return on investment. From setting actionable goals to booth design considerations, attendees will receive tips for developing an effective trade show strategy and gaining a better understanding of how to evaluate success. The presentation will be held during the first full day of the forum on Oct. 4.

Murphy is the chief marketing officer for MC2, a leader in the exhibit and event marketing industry. His background is in building effective marketing strategies in face-to-face, print, video, interactive electronics, web-based solutions and training. Murphy directs all marketing efforts for the company, including the Exhibitor FastTrak seminar program, and new sales initiatives.

Jones is the chief executive officer of Constellation Communication Corporation. He has nearly 30 years of experience crafting prospect, customer, and employee communications programs that have improved the bottom line of many businesses. He developed the “Financially Justified Selling” curriculum and has introduced the concept of the “Payback Ratio” for event marketing effectiveness for major brands and event marketing firms.

With more than 400,000 members and subscribers, MarketingProfs is an online resource for the marketing industry and delivers free daily publications, virtual conferences, podcasts and enhanced professional development training programs to help marketers stay up-to-date on the most important trends and how to apply them to their businesses.

MC2 (MC-squared) designs, builds and manages integrated marketing programs including events, exhibits, permanent and mobile brand environments, simulations and executive briefing centers. The MC2 network has 11 locations throughout the United States and alliances around the world.

Constellation Communication is a consulting and research firm specializing in helping clients gain the best possible return on investment from face-to-face events. Constellation provides planning and measurement support, including market research, planning support and event ROI analysis and reporting. Constellation’s services include support for internal events, such as meetings, and external events, including tradeshows and conferences.

Posted in Northeast News
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