Meet Puerto Rico (MPR) announced the appointment of a vice president of business, development and sales at the organization, which leads the sales efforts to promote Puerto Rico as a world-class meeting and convention destination.
In her new role, Joyce M. Martínez will oversee the organization’s long-term selling strategies as well as manage and supervise MPR’s sales team in the U.S. and Puerto Rico. Martínez will maintain her activities conducting research analysis of primary and secondary markets for the implementation of business development and sales strategies for the organization.
Most recently serving as director of research and business development for the organization, Martínez has a long-standing history with Meet Puerto Rico as a consultant and as an employee for more than 15 years. During her tenure, Martínez served as associate vice president of strategic marketing research, director of sales and marketing for the U.S. Hispanic and Latin America Markets, and manager of member affairs.
“Joyce Martínez has proven to be a huge asset to Meet Puerto Rico, most recently as we have undergone our reorganization activities,” stated Milton Segarra, president & CEO, Meet Puerto Rico. “From providing industry insights based on primary research along with a keen understanding of Puerto Rico’s place in the market, Martínez has helped set our strategic sales direction, worked hands on with our sales team professionals and has proven her ability to set our selling strategies and oversee our sales team’s activities.”
For eight years, Martínez worked independently as a sales and marketing research consultant for hotel companies and casinos in the U.S. and Puerto Rico. She also worked on special projects for destinations such as Mexico, Aruba, Jamaica and the Dominican Republic. In addition, she was an instructor for Destination Marketing Association International (DMAI)’s Sales Academy program in Latin America as well as a professor at various universities in Puerto Rico and the United States.
Martínez holds a bachelor’s degree in International Affairs with a minor in Anthropology as well as a master’s degree in International Business and Commerce specializing in International Marketing Research from George Mason University in Fairfax, Va. She has served as an international instructor for the DMAI, the top industry association dedicated to the role of destination marketing; is an invited professor of George Washington University; and has also worked as a government relations coordinator for the U.S. Hispanic Chamber of Commerce in Washington, D.C.
Meet Puerto Rico is a non-profit, DMAI accredited organization established to drive meetings, conventions, tradeshows and incentive groups to Puerto Rico.
For more information on the Convention Center, visit www.prconvention.com.