For the 2015 Las Vegas Market, the furniture, home decor and gift marketplace announced July 27 that phase three of its strategic growth plan will position itself as the leading buying platform in the western United States.
Scheduled for Aug. 2-6, 2015, highlights of the transformation include the launch of two new showroom floors in Building C – C5 for boutique home décor, textiles and accessories, and C11 for gourmet housewares, tabletop and gift – as well as the relocation of temporary exhibits from those floors to a dedicated, free-standing venue on the market campus.
“The strategic enhancements planned for summer 2015 represent the culmination of a three-year realignment and re-imagining of Las Vegas Market to offer an unparalleled presentation of furniture, gift and home décor in the western United States,” said Dorothy Belshaw, president, Gift & Home Décor, International Market Centers. “By offering an enriched presentation of better goods, remerchandising existing resources and launching new categories, Las Vegas Market has created a compelling, multi-dimensional platform designed to appeal to today’s cross-category buyers and suppliers.”
New permanent showrooms on C5 will feature 90 high-end home décor, home textiles, and accessories showrooms. The home fashions product mix on C5 will include top of bed and coordinating bedroom ensembles, portable lighting, wall art, decorative accessories, floor coverings, accent furniture, decorative pillows and other accessories.
On C11, Las Vegas Market will introduce a new permanent presentation of gourmet housewares, casual tabletop and related gift merchandise. Like C5, the floor plan will offer a range of showroom sizes and configurations and will showcase an anticipated 75 tenants.
Gourmet-focused product categories will include cookware, bakeware, woodenware, serveware, glassware and bar accessories, hydration, kitchen tools and gadgets, small electrics, kitchen textiles, casual tabletop, home and health, publishing/cookbooks and specialty foods.
“This presentation will fill a void in the western markets, offering a dynamic cross-category resource for independent specialty gourmet buyers, including kitchen shops, hardware and grocery stores and vineyards,” Belshaw said.
In line with these new introductions, temporary exhibits previously housed on C5 and C11 will be relocated and expanded into the Pavilions, existing permanent tent structures on the Las Vegas Market campus.
The 2015 Summer Market is expected to expand to feature 100,000 net square feet of gift and home décor temporary exhibits, in addition to 34,500 square feet of temporary furniture exhibits which will continue to be presented on B2.
This new location expands the market’s use of the campus and plans are underway to facilitate cross-traffic between permanent showrooms and temporary exhibits, buyer amenities – including free breakfasts, greeters and live music – will be positioned adjacent to the transportation center and will be equidistant from the permanent and temporary venues.