The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Electronics Association (CEA), producers of the International CES, have signed an agreement that will designate the Las Vegas Convention Center as an official World Trade Center site.
“We are proud to partner with CEA to join the World Trade Center organization and enhance Las Vegas’ reputation as the tradeshow capital of the world,” said Rossi Ralenkotter, president and CEO of the LVCVA. “This partnership will give Las Vegas the opportunity to further promote our brand to business travelers worldwide and reinforce that Las Vegas is a serious place to conduct business.”
Through the agreement, CEA will become an official member of the World Trade Centers Association and the LVCVA will be the official representative of the trade center site.
“CEA and the LVCVA have enjoyed a long and successful partnership, since the International CES moved to Las Vegas in 1978 and was the first major tradeshow to do so,” said Gary Shapiro, president and CEO of CEA. “Adding the World Trade Center designation to the Las Vegas Convention Center (LVCC) is another win-win deal. We believe the prestigious World Trade Center designation on the LVCC will entice additional international travelers seeking to visit Las Vegas tradeshows and do serious business.
International CES and other shows will gain additional international participants and Las Vegas will benefit from more visitors.”
The agreement will provide both organizations with opportunities for co-marketing under the World Trade Center brand. They will also have access to key trade information and market research and be able to take part in business trade missions around the world.
As part of the contract, CEA has agreed to sign leases through 2015 to hold the International CES at the LVCC.
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