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L.A. Mart names new senior vice president, G.M.

A former employee returns to PHR L.A. Mart as the firm’s newest senior vice president and general manager at the firm’s Los Angeles store after taking a brief hiatus.


Frank Joens rejoins PHR L.A. Mart, for whom he worked as director of marketing in 2001 and later director of leasing. As director of leasing, Joens achieved a 90 percent showroom occupancy rate. He also served as vice president of leasing and vice president of sales before leaving the company in recent years.

“We are elated to have Frank on board. As a long-time trusted business professional with a stellar reputation and solid relationships throughout the industry, he is the ideal person to spearhead our charge for the building’s continued rejuvenation. Frank is a highly creative individual who brings the leadership and experience needed to accelerate the on-going growth of the gift and home market, and our company’s efforts further distinguish L.A. Mart as a unique resource for the retail and design communities,” said Ara Tavitian, president, PHR L.A. Mart.

Joens continues to serve on the board of directors of Gift For Life, the industry’s non-profit fund raising entity.

“I am thrilled to come home to this group of showrooms because I will be renewing so many meaningful relationships that were created during a decade of building trust and working together as a team,” said Joens. “The new owners of L.A. Mart have a clear and compelling vision for success as they continue to provide a highly service-oriented business model while developing a strategic plan to support the growth of their current and future tenants and our must-shop marketplace.”

PHR L.A. Mart sells gift and home furnishings products in the Western United States and is home to nearly 200 permanent, year-round gift, decorative accessory and home furnishings showrooms serving the retail and interior design industries. L.A. Mart is centrally located in the heart of the Furniture & Decorative Arts District in Los Angeles

Posted in People on the Move
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