The 9th IT&CM China concluded with a new record of over 13,000 business appointments conducted over the last two days.
Participating exhibitors acknowledged the buzz and interest that the show accomplished by delivering close to 500 quality buyers across MICE, association and corporate profiles.
Melia Hotel International is confident that that its participation this year has increased business prospects from both Chinese and international buyers.
“We received very interesting leads as early as during the first day of business appointments. Clearly, IT&CM China is a very important tradeshow for us to generate brand awareness and promote Melia – Spain’s No. 1 hotel operator, which is also a leading hotel and resort brand in the world with some 400 hotels globally,” elaborated Ruben Casas, senior director of sales & marketing Asia-Pacific, Melia Hotel International.
First-time corporate exhibitor Wyndham Hotel Group shared that they had achieved their sales and marketing objectives through the show.
Wyndham Director of Global Sales Charles Teng said, “IT&CM China has helped us to promote our brand to the Chinese market and make connections with new buyers, such as Applied Materials. The buyers we had appointments with are also professional and timely.”
Chinese exhibitor Hangzhou New China Travel Service Co. Ltd’s Deputy Managing Director Jackson Wang was particularly excited to have been able to explore business opportunities with buyers from Canada and Croatia.
Wang said, “We have garnered more leads this year! We look forward to welcoming more international interest for our incentive travel, meetings and events in Shanghai, Hangzhou and Suzhou.”
Buyers who also had a productive outing highlighted their business achievements.
“I came to IT&CM China with the objective of looking for destinations for incentive trips in 2016. Through the business appointments we had, I believe that we will procure about USD 300,000 of grounds services, hotels and airlines within Mainland China as well as the Special Autonomous Region (SAR) destinations. I found it really worth-while to participate at this event,” remarked Jorge Rodriguez, executive board member, Sotto Tour SA, Portugal.
First-time association buyer Kimberly LaBounty, president of Apex Management and Special Events Inc, USA shared that the exhibition showcase and business appointments had widened her options beyond those she had originally considered.
She explained, “In addition to gaining valuable tools at the forums that have taught me how to make our conference a success, I also met vendors I may use. We had only considered Beijing as a potential Chinese destination previously, but now that I’ve been to the show, Shanghai is also on my short-list in addition to others.”
Taiwan’s IDA Executive Committee (IDA Annual Meeting)’s Chief Executive Ethan Wang expressed that the structured appointment scheduling system at IT&CM China was effective in allowing him to quickly connect with potential suppliers to create business opportunities.
He revealed, “I had good discussions with destinations Melbourne, Fukuoka, Jeju and Toronto. These cities in addition to Las Vegas, Berlin, Thailand, Sapporo, Malaysia, Hangzhou, Taiwan and Bali are among those that have piqued my interest as a result of my participation at IT&CM China.”
For more information on IT&CM China, visit www.itcmchina.com.