IT&CM China 2015, an international MICE exhibition, opened its ninth installment on April 14 at the new Shanghai Convention & Exhibition Center of International Sourcing.
This show has achieved new heights to feature more breadth and depth in terms of wider audience profiles, larger industry support and deeper engagement opportunities, according to Darren Ng, managing director of TTG Asia Media.
“Since its inception, the show has widened beyond China’s general MICE industry to involve and address the objectives of valuable niches, including local associations through a two-day program, and Corporate Travel with the co-location of the inaugural CTW China travel management conference in partnership with Carlson Wagonlit Travel, China,” explained Ng.
He continued, “These expansions are part of a successful endeavor to deepen the value that our delegates receive, allowing them to better engage, source, network and harness information. Opportunities, including destination presentations and campfire knowledge sessions, are built on top of the already familiar business, educational and networking highlights.”
As a result, all-round commitment from NTOs, CVBs and corporates have yielded an exciting profile of new exhibitors, including destinations America, Australia, Berlin, Canada and Hunan, and corporates Chic Outlets Shopping, Howard Johnson Conference Resort Chengdu, Jinling Hotels, Pan Pacific Hotel Group, Union Pay, World Tourism Cities Federation and Yu Yang Expo exhibiting with their own-branded booth. This year also sees a stronger lineup of airline representatives, including airberlin, Delta Airlines, China Eastern Airlines and Singapore Airlines.
Strategic partnerships with reputable global and local organizations have also resulted in valuable outcomes. The show’s optimal 80 percent Chinese to 20 percent international buyer ratio features 60 hand-picked buyers by euromic, the MICE Committee of China Association of Travel Services (CATS) and World PCO Alliance.
These three partners along with American Society of Association Executives (ASAE), International Congress & Convention Association (ICCA), and SITE will also be lending their expert speakers to deliver the most relevant and dynamic knowledge and educational sessions at this year’s event. In addition, this year’s show will be attended, for the first time, by 100 top international and local corporate travel buyers participating at the co-located inaugural CTW China.
CITS Limited, co-organizers of IT&CM China which is behind the participation of Chinese delegation to the show, revealed that this year’s procurement attendance also encompasses more than 40 of their very own corporate buyers whose events stretch across China and many major destinations all over the world such as Europe, Asia-Pacific and North America every year.
“There is no doubt that IT&CM China is a formidable player in the MICE market and presents ready inbound, outbound and domestic opportunities. While we ensure that that the show delivers one of the best of China’s MICE representatives, it is important that our own high-level buyers are here to take advantage of this platform,” said Chen Yue Liang, vice president, CITS Limited, Head Office,
All eyes are also on the Shanghai Marriott Hotel Parkview as this latest city property hosts over 900 IT&CM China and CTW China delegates at the Opening Ceremony and Welcome Dinner – the first of many formal networking highlights over the course of the three-day event.
“Tonight’s Opening Ceremony & Welcome Dinner will be a true experience for delegates. We are excited to showcase our outstanding MICE facilities and ‘Meetings Imagined’ approach with seven food stations symbolizing seven meeting purposes – underlining our concept of unique meeting experiences tailored for the purpose of meetings. Lucky delegates can also stand to walk away with prizes during the evening’s lucky draw,” expressed Michael Malik, market vice president, Shanghai, Marriott.
The Shanghai Marriott Hotel Parkview property is strongly focused on events, meetings and incentives, offering one of the largest meeting rooms in Shanghai at 2,800 square meters and two full-sized pillar-less ballrooms. In addition to 317 rooms, it also has a recreational center including a gym, full-sized tennis court, golf practice range and indoor swimming pool with floor-to-ceiling window.
Malik added, “We believe that Marriott’s partnership with IT&CM China | CTW China through this evening’s Opening Ceremony & Welcome Dinner, our intimate cocktail events, and Shanghai Marriott Hotel Parkview, JW Marriott Changfeng Park and Renaissance Shanghai Yangtze as our official hotels, will highlight Marriott’s unique advantage. We look forward to having delegates experience our Enhanced Marriott services that include Meetings Imagined, and our Meeting Services App. These solutions clearly underline our leadership as a conceptual and technological MICE innovator, as well as the number one choice for MICE events”
IT&CM China is the anchor event of Shanghai Municipal Tourism Administration (SMTA)’s Shanghai Business Events Week that features eight industry business, education and networking events that will run from April 14-18.
For more information on IT&CM China, visit www.itcmchina.com.