Seeking to continue raising Istanbul’s profile, Istanbul Convention & Visitors Bureau (ICVB) is creating a destination film, congress tourism portal and promotional kit to be highlighted at The Meetings Show UK, a new meetings event in London from July 9-11.
To be launched at The Meetings Show UK is the preview English version of the destination film. The congress tourism portal and destination film will be available in German, French, Spanish and Turkish as well. Created around the needs of meetings organizers, event planners and visitors, the destination film will include aerial shots and highlight venues while brochures, maps and DVDs will make up the kit. The congress portal will include visuals, detailed, informative content and will be interactive.
Aiming to increase the brand value of Istanbul as an international congress destination, on Oct. 1, 2012, The Tourism Development & Education Foundation, ICVB and Istanbul Chamber of Commerce started the “International Congress Destination Istanbul” project, part of the Istanbul Development Agency 2012 Financial Support Program.
ICVB will highlight Istanbul’s historical and natural beauties and facilities offered to the meetings and events industry, such as its seven convention centers, three exhibition centers, more than 89,000 total guestrooms and 94 five-star and deluxe hotels.
Istanbul is accessible from anywhere in the world. Turkish Airlines offers more than 225 direct destination flights between Istanbul and five continents, meaning that 2 billion people live within six hours’ flying time of Istanbul. The city is served by nearly 300 international airlines due to its two airports and a third opening later in 2013.