Istanbul Convention & Visitors Bureau (ICVB), Turkey’s first destination marketing organization, appointed a new managing director.
In July, ICVB’s board of directors unanimously elected Özgül Özkan Yavuz as the most suitable candidate for the position.
“Istanbul CVB has a great experience and in-depth knowledge of the city and is in strong collaboration with central and local bodies and meeting industry experts. The rich history and heritage of Istanbul, dating back 8,500 years, have played an important role in the city’s continuous rise of popularity as a congress and meeting destination. Today, what Istanbul needs is incorporation with the city’s economic strategies and joint effort with intellectual capital. We are also starting an integrated marketing strategy for the city,” stated Yavuz .
Yavuz previously worked as the deputy director of the Istanbul Office of the Turkish Ministry of Culture and Tourism. Between 2008 and 2010, she was the director for tourism and promotion for Istanbul 2010 European Capital of Culture Program and was responsible for promoting the program internationally. Prior to that role, Yavuz acted as a cultural and tourism attaché of Turkish Embassy to The Hague, the Netherlands.
Overall, she has 18 years of experience serving the Ministry of Culture and Tourism, in various positions in Ankara, Istanbul and abroad.