inVNT, a live events agency that supports brand messaging for large companies and trade associations, has announced that the company has appointed a new chief creative officer.
Paul Blurton, based in inVNT’s New York office, has 13 years of experience in marketing communications and the entertainment industry.
Leading inVNT’s creative services team, Blurton will develop strategies and creative direction for inVNT’s clients and the inVNT brand. In collaboration with all key stakeholders, designers, fabricators, writers and producers, he will ensure that the creative and tactical assets designed and produced by inVNT are unique, relevant, and strategically focused on elevating and enhancing the relationship between audiences and brands.
“Paul understands live experiences and brand engagement and knows how to design creative solutions that are compelling, disruptive and cut through the clutter,” said Scott Cullather, founder and managing partner, inVNT. “Paul will add a fresh perspective and vision for producing experiences that are memorable and on-brand, as we continue to grow our partnerships with global corporate clients.”
Before joining inVNT, Blurton ran his own entertainment and marketing communications agency, specializing in developing strategies, concepts and creative tactic execution for high profile consumer experiences, live events, launches and communication initiatives across many industry sectors. Blurton has designed and produced solutions for some of the world’s biggest and most recognizable brands, including: Bank of America, Bayer, BMW, Celgene, General Motors, John Deere, Macy’s, Motorola, Novartis, Sony and Time Warner.