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International Boat Show in Germany on course for success

The upcoming staging of boot Düsseldorf 2015, 46th International Boat Show, will fill all 17 exhibition halls at the fairgrounds in Düsseldorf, Germany to capacity.

From Jan.17 – 25, more than 1,700 exhibitors from 57 countries will showcase the latest boat and yacht models as well as new equipment for all water sports disciplines on 2.2 million square feet of exhibition space.

boot-Dusseldorf-2014-(Web)

While many European markets are still navigating through troubled waters, boot Düsseldorf has become firmly established as the most important tradeshow and driving economic force of the industry. Growing demand for exhibition space in almost all product groups, a highly international product line structure with numerous innovations and new forward-looking subject areas are the trademarks of the show.

“boot Düsseldorf is continuing the successful development of the last years. We are expecting to see a new peak in exhibitor participation and a 2.5 percent increase to approximately 25,800 more square feet of exhibit space,” stated Werner Matthias Dornscheidt, president and CEO, Messe Düsseldorf. “What gives us wind in our sails is above all the boat industry. For export-focused manufacturers of boats and yachts, there is no alternative to Düsseldorf, which is located in the center of this European region with the greatest economic and purchasing power.”

The German water sports market continues to experience stable demand and according to the German Water Sports Industry Association (BVWW), manufacturers and dealers of maritime goods and services are expecting sales gains of 3 percent for the coming year.

Boats and yachts “Made in Germany” were excellently positioned in the fiscal year 2013-14, both in Germany and in export markets. “New models and affordable entry-level options facilitate new-boat buying and generate the momentum the market needs,” said Jürgen Tracht, managing director, BVWW. In Germany, demand for powerboats is on the rise due to the new regulation permitting boats of up to 15 HP (11 kW) to be driven without a license.

About half of all exhibitors at boot 2015 will be from countries other than Germany, presenting a global brand diversity in all the segments. The majority of the foreign companies come from the Netherlands, followed by Italy, France and the UK.

The center of boot 2015 will be the nine halls dedicated to yachtsmen, powerboat enthusiasts and captains of small boats. A total of 450 boat builders, dealers and importers will display an unrivaled indoor boat selection ranging from canoes and jollies to super yachts and vintage vessels. For the first time, steel yachts – a Dutch specialty – will have an exclusive platform in Hall 17, now called the “Holland Hall”.

boot Düsseldorf has gained a major reputation for bringing luxury super yachts inside its halls. Whether it’s Azimut, Ferretti, Princess, Sanlorenzo, Sunseeker or Riva, all the big names in the world of super yachts will be represented in Hall 6. Especially Princess and Sunseeker are featuring a wide range of models and are setting standards in size by offering yachts which are 85 to 98 feet in length. The biggest sailing yachts can be seen in Hall 16 – the 82 feet Oyster 82 (UK), followed by a 65 feet yacht from the Swedish shipbuilding company Hallberg Rassy.

About 350 international exhibitors in Halls 10, 11 and 12 will show equipment needed to refurbish a boat: on-board electronics, engines and accessories. Functional clothing and marina equipment complete the range of offerings in those halls.

The maritime Travel Market is getting a promising addition in the cruise segment, the new Cruise Pavilion in Hall 14. On 3,200 square feet of exhibit space, travel agency TUI in partnership with nine shipping companies will provide information about their cruises.

Hall 3 – the scuba-diving hall – is fully booked. In addition to the Philippines, Indonesia and Turkey, Fuerteventura, Greece and Jordan will participate with their own pavilions as scuba-diving destinations for the first time. Altogether, some 370 exhibitors from around the globe will participate in the world’s largest consumer show for scuba diving.

Visitors can also look forward to 20 theme and adventure worlds, including a Beach World, a Sailing Centre and five action centers with indoor pools, scuba-diving pools and artificial rivers. Nearly all water sports disciplines can be tried out on-site: sailing, diving, stand-up paddle surfing, wakeboarding, canoeing and fishing.

For further information on visiting or exhibiting at boot 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/Recreation_MDNA.

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com.

Posted in International, World
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