Officials for InfoComm International, a trade association representing the commercial audiovisual industry, has announced plans to launch a new tradeshow in Brazil in May 2014.
TecnoMultimedia InfoComm, a partnership between InfoComm and Latin Press, will co-locate the show TecnoMultimedia Brasil with the ExpoSec security tradeshow held at the Centro de Exposicoes Imigrantes in São Paulo. The co-located shows will harness the convergence and integration of electronic security systems with audiovisual systems in one venue, offering a significant value proposition to both shows’ exhibitors and attendees.
“Brazil is a vibrant pro-AV marketplace with companies in the region experiencing double-digit growth each year for the last three years,” said David Labuskes, executive director and CEO, InfoComm International. “By co-locating with ExpoSec, we get to leverage our strong long-term relationship with Latin Press while developing new alliances with an existing show that is well-respected in the region. This provides the ideal environment for launching a new event in this important AV market.”
Brazil comprises half of the South American AV market. The majority of growth in Brazil is driven by upcoming events, including the World Cup and Olympic Games. These events are motivating businesses from the hospitality industry, venues, broadcasting, government agencies and others to invest in the latest AV technology. InfoComm predicts Brazil will be a $2 billion AV marketplace by 2015.
“Brazil complements our other shows in Latin America,” said Max Jaramillo, President of Latin Press and TecnoMultimedia InfoComm LLC. “It’s the region’s largest AV market and was the piece in our portfolio missing until now.”
Latin Press is an international business-to-business media publisher and events organizer with operations in Mexico, Colombia and Miami, USA. The firm’s eight titles currently target more than 80,000 professional decision-makers across the Americas. Additionally the firm organizes tradeshows and conferences covering the AV, broadcast, refrigeration and travel industries.
Cipa Fiera Milano Group, founded in May 1977, designed for event promotions and editorial. Headquartered in São Paulo, has in its facilities throughout the technology in the areas of graphic production, information technology, personnel and communications to meet the needs of the branches and editorial events require.
InfoComm International is an international trade association representing the professional audiovisual and information communications industries. Established in 1939, InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm also produces tradeshows in Asia, Europe, Latin America and the Middle East.