ROC Exhibitions Inc. has welcomed a 25-year industry veteran to its show management team.
Noel Hoekstra joins the firm as director of sales and business development, where she will lead the company’s sales department and explore opportunities for launching new events and creating new partnerships.
Hoekstra has worked in a sales and marketing capacity for a number of international tradeshow organizers, for a full-service meeting and event planning company, and for a global association management firm. She has represented the convention centers in Munich, Düsseldorf, Berlin, and Chicago. Hoekstra speaks fluent German, conversational French, and has a working knowledge of Dutch, Swedish and Italian.
“We look forward to Noel’s contribution in helping maximize customer satisfaction among our various stakeholders – exhibitors, attendees, and partners – and to bring her experience to bear as we explore opportunities for growth,” said Marc Rosenstock, president of ROC Exhibitions Inc.
Noel also serves on the Board of Directors of the International Association for Exhibitions and Events – Midwestern Chapter (IAEE) and the International Center for Exhibitor and Event Marketing (ICEEM).