|
News
|
|
Written by Marek Biernacinski
|
|
Tuesday, March 30 2010 11:51 |
|
Of the 70 new sessions at this year’s event, more than 10 percent had social media as their primary topic.
With companies finding it hard to turn a profit in the current economic climate, saving money was the education theme of the week at EXHIBITOR2010.
|
|
Read more...
|
|
News
|
|
Written by Aleta Walther
|
|
Tuesday, March 30 2010 09:53 |
|
Exhibit City News asked EXHIBITOR2010 educational conference attendees: What do you consider the most important information you gleaned from your EXHIBITOR2010 experience?
EXHIBITOR2010 took place March 14 –18 at Mandalay Bay in Las Vegas. Exhibitor is the leading conference and exhibition for tradeshow and corporate event marketing.
 Cory Castle
Senior Manager Event
Marketing
Charles Schwab
Richfield, Ohio
“The overall experience has been exceptional, from the seminars, networking and exhibit hall aspect. I have been coming for numerous years, but this year the classes I took that dealt with transitioning from just exhibit marketing to experiential marketing were the most helpful. Experiential marketing is the direction we are trying to move our program.”
|
|
Read more...
|
|
News
|
|
Written by Aleta Walther
|
|
Sunday, March 21 2010 16:56 |
|
Randall Acker, chief operating officer for Exhibitor
|
|
Read more...
|
|
News
|
|
Written by Anna Huddleston
|
|
Saturday, March 20 2010 13:44 |
|
The theme this year was “America’s Next Top Modular” inspired by a popular reality show “America’s Next Top Model.
The theme this year was “America’s Next Top Modular” inspired by the popular reality show “America’s Next Top Model.” Before the spotlight was turned onto the exhibit designs, models dressed by designer Kathy Yoon paraded down the runway in outfits flashing with LED lighting and metal extrusion parts.
“Are you ready to MOD?” cheered Dan Hanover, editor and publisher of Event Marketer and Event Design magazines.
It had been a difficult year for the industry but designers had risen to the challenge to marry creativity and economic sense, which made the awards even more special. More than 200 entries had been submitted to the competition’s nine categories.
The panel of judges, which included Derek Gentile, president and CEO of EEI Global; Russ Fowler, head of design at Derse; and designer Mitchell Mauk, principal of Mauk Design.
Before the spotlight was turned onto the exhibit designs, models dressed by designer Kathy Yoon paraded down the runway.
And the winners were:
Best 10x10: The Portables, Cleankeys
Best 10x20: Derse, lllumina
Best 20x20: 2020 Exhibits, BP
Best Custom modular: Access TCA, Celgene Corp
Best Green: Derse, Cray
Best Fabric-anchored: The Portables, Lakehead University
Best Panel-anchored: Laarhoven Design, PRA International
Best Extrusion-based: ABEX, Octanorm
Best of MOD: The Portables, Lakehead University
Robbie Blumenfeld, president and CEO of Abex Display Systems and one of the presenting sponsors of MOD, drew the audience’s attention to the topics that are changing the industry right now – drayage and keeping jobs.
“Exhibitors are leaving, and unless we do something about it, we are going to see it more and more,” he said. “But there is a silver lining. There is a real opportunity here if we all work together to stall these problems. Sitting in this room are the people who are doing hundreds of millions of dollars worth of exhibition business. There is an opportunity to lower exhibit-related costs through pressure from within our industry while at the same time offering exhibitors lighter, smarter exhibits that can reduce their total tradeshow-related expenses.”
Blumenfeld also announced a new partnership between Abex Exhibit Systems and designer Mitchell Mauk.
“I’ve been trying for years to convince Mitchell to design a line of portable modular exhibits for us and I’m happy say that we’ve come to an agreement,” he said. “Hopefully that line will be coming into our product line sometime in the fall of 2010.”
MOD ‘10 and the 2010 MOD Awards were presented by Event Design, Exhibit City News, Abex Exhibit Systems, Octanorm USA, Laarhoven Design, Dave Barten Production Services, K & S Floor Studio, NuVista, EliteXPO, ExhibitForce, Trussworks, Catch the Moment, Quicktally, Encore, Exposures Photography, Dazian Rentals, Quick Tally, V3 Data and Print, Clegg Promo and other leading exhibit and event resources.
Those interested in the awards and design entry information can visit the Web site at www.modawards.com/modawards.html. |
|
News
|
|
Written by Aleta Walther
|
|
Friday, March 19 2010 10:19 |
|
Exhibit City News photo poll: EXHIBITOR2010
Exhibit City News asked EXHIBITOR2010 attendees: “Given the current market, what opportunities to you see for growing your company?”
The tradeshow took place March 14-18 at the Mandalay Bay in Las Vegas. Exhibitor is the leading conference and exhibition for tradeshow and corporate event marketing.
 Bonnie Bruha
President
Alpha Omega Exhibits
Snellville, Ga.
http://aoexhibits.com
“I believe there is enough bounty for everybody. I have not bought into the idea that our industry is going to collapse. We can’t be responsible for the world, but we can be responsible for our own piece of it – our own companies. My intent is to grow my business by expanding my range of clientele and increasing the arena we (Alpha Omega Exhibits) work in.”
|
|
Read more...
|
|
News
|
|
Written by Aleta Walther
|
|
Friday, March 19 2010 07:53 |
|
Ten exhibitors were recognized for the overall excellence of their booth design, for outstanding booth staffing or for outstanding new products at EXHIBITOR2010. The world conference and exhibition for tradeshow and corporate event marketing took place March 14-18 at the Mandalay Bay Convention Center. Judged by a panel of their industry peers, the winners were selected out of 248 participating exhibitors.
|
|
Read more...
|
|
|
