Sherri Ferren joins Sparks as senior VP PDF Print E-mail
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Written by Exhibit City News   
Thursday, January 01 2009 00:00

Sherri Ferren
Sherri Ferren
PHILADEPHIA – Sparks, an award-winning global event marketing and custom retail fixture agency, announced that Sherri Ferren has joined as Senior Vice-President, Client Strategy, working out of the Los Angeles facility.

Sherri will be responsible for leading agency growth on the West Coast through the development of client strategy and solutions, account team vision, and key agency acquisitions. She joins the Sparks executive team after recently leaving Jack Morton Worldwide, where her roles included managing director, brand strategist, and business development over the last ten years. She is well-known for her client focus and high return on client marketing objectives for some of the world’s leading brands.

“I consider Sherri a game-changer,” said Sparks CEO Scott Tarte. “She is extremely smart, extremely driven, and intent on helping us achieve our vision. I could not be more excited to welcome her to the team.”