Global Exhibitions Day, which took place on June 8 around the world, is being hailed as a success by organizers who created the inaugural event to spotlight the impact trade shows and events have on the international economy. The International Association of Exhibitions and Events and UFI, the Global Association of the Exhibition Industry, teamed up on the initiative, which was the first effort of its kind on a global scale.
More than 30 trade fair associations from around the world joined the cause, as did scores of venues, service providers, and exhibitors, and their collective push for visibility resulted in a reach that extended to at least 60 countries. Using the #GED16 hashtag, participants shared photos, videos, news releases, and statistics to direct attention to the industry, which brings together an estimated 4.4 million companies with 260 million visitors each year for face-to-face marketing events.
“I am stunned how massive the global support of Global Exhibitions Day was and still is,” said UFI president Sergey Alexeev. “It was about time to celebrate our industry and everyone working in it.” Added Kai Hattendorf, UFI managing director, “The great response of the first ever Global Exhibitions Day proves that such a day was needed in our industry. I encourage everyone to continue raising awareness, share messages and last but not least mark your calendars for 7 June 2017, the first Wednesday of June next year, when we celebrate Global Exhibitions day again.”
Photo: Kazan Fair Exhibition Center