Co-locating with the fall edition of Surf Expo will be the Imprinted Sportswear Show (ISS).
ISS is a tradeshow dedicated to the decorated apparel industry and caters to attendees who screen print or embroider on T-shirts, sweatshirts, hoodies and more.
Meanwhile, Surf Expo, held semi-annually each January and September in Orlando, is a large boardsports and beach/resort lifestyle tradeshow. The show posted “very strong attendance figures” in January 2014, according to show officials.
The combination of both shows is a marketing coup for Emerald Expositions, which now owns both shows, according to David Loechner, CEO, Emerald Expositions.
“The acquisition of GLM has expanded the scope of our resources to identify and develop targeted cross-marketing initiatives for our exhibitors and attendees that speak to specific market needs. This co-location is one such example,” said Loechner.