The International Dairy Foods Association (IDFA) has named Matt McGraw the exhibits manager for the International Dairy Show. In this role, McGraw will be responsible for booth and sponsorship sales for the tradeshow, which will be held September 13-15 at the Dallas Convention Center.
With several years of experience in exhibit sales, tradeshow account management and tradeshow operations supervision, McGraw has developed a solid track record for exceeding his sales goals. He has worked with a number of industry leaders, including the Freeman Companies, a well respected provider of tradeshow and exposition services.
Prior to joining IDFA, McGraw served as exposition specialist and floor manager for InfoComm International’s 2010 tradeshow, which included more than 400,000 square feet of exhibit space and attracted more than 32,000 attendees. While serving as an account executive for AGS Expo Services in Orlando, McGraw re-engineered exhibit sales programs that provided the company with additional revenue streams.
“Matt has a versatile background in exhibition sales and the tradeshow experience that will help us to build a full-service, in-house sales operation,” said Neil Moran, IDFA senior vice president for finance, administration and tradeshow. “Adding Matt to our tradeshow team gives us the capacity to look beyond the 2010 show and enhance the relationships that will keep exhibiting companies involved year after year.”
McGraw attended Jacksonville State University in Alabama, where he majored in political science.